![]() Public indonesia which has many adopting undeniable west culture has forgotten value value history of the. A model devised by Medhurst and Desousa, based on the assumption that the political cartoon is a rhetorical device, is used as the starting point. ![]() ![]() A problem in analysing political cartoons is the lack of definitive supportive theories. As a visual image, cartoons can instantly make a point that would be difficult to articulate in written text and often leave a lasting impressions on the reader. Political cartoons serve as an important adjunct to editorials, providing a summary of a certain situation or event. In conclusion, the value of political cartoons is debated. This analysis is based on the interpretation of the sign system drawing on the iconic, indexical and symbolic elements in the cartoon. The second sub-problem considers the representation of Aids in cartoons and uses a qualitative approach through the application of semiotic analysis. The first sub-problem looks at the frequency of Aids-related cartoons over the study period and follows a quantitative approach using content analysis. A sample drawn from the period 1988 to 2001 was used for this study, the purpose of which is to discover how Aids has been represented in political cartoons published in major South African newspapers. Broadly, this article looks at the role played by political cartoons in the Aids struggle.
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